The Folly of Choosing a Lender Based on Price Alone

Today, there are a myriad of business lenders in the marketplace, many of which who claim to be 'the best' or 'the market leader' within the industry, but are they really?

Many of these lenders lure you in with big statements on their websites, advertising amazing (almost unbelievable) rates, but when the lending offer is made, the rates then suddenly change!

There are so many other factors to consider when deciding on a lender. So how do you work through all this to find the right lender to support your business?